By Douglas McIntyre on DailyFinance:

It's been a rough year for those in the branding business at big corporations. SEC investigations, massive product recalls, and oil spills (among more traditional factors like competition and slowing sales) have taken a toll on the reputations, as well as the stock prices, of some of America's most well-known companies.

Calculating the value of a company's brand is as much an art as a science because...

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