From 24/7 Wall Street:
Each year, 24/7 Wall St. regularly compiles a list of brands that are going to disappear in the near-term. Last year's list proved to be prescient in many instances, predicting the demise of T-Mobile among others. In late May, AT&T (NYSE: T) and Deutsch Telekom announced that AT&T would buy T-Mobile USA for $39 billion. The deal would add 34 million customers to the company and create the country's largest wireless operator.
... Brands that have stood the test of time for decades are falling by the wayside at an alarming rate. For instance, Pontiac – a major car brand since 1926 – is gone, shut down by a struggling GM. Blockbuster is in the process of dismantling, after it once controlled the VHS and DVD markets. House & Garden folded after 106 years. It succumbed to the advertising downturn, a lot of competition, and the cost of paper and postage. Its demise echoed the 1972 shutdown of what is probably the most famous magazine in history – Life. That was a long time ago, but it serves to demonstrate that no brand is too big to fail if it is overwhelmed by competition, new inventions, costs, or poor management.
This year's list of The Ten Brands That Will Disappear takes a methodical approach in deciding which brands will walk the plank. The major criteria were...
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