From Clusterstock:
Other than the
Denver Post, which got all the
Rocky Mountain News subscribers when that paper shuttered,
The Wall Street Journal is the only newspaper in the top 25 to add to its circulation this year.
And though this turn of events probably has as much to do with subscription discounting as anything, everyone likes to say the
Journal is adding subscribers at least in part because it's erected a paywall online. We've even come out and said the troubled
New York Times should follow the
Journal's lead.
But all solutions have their problems, and it'd be unfair of us to not point out that you can't completely have your cake and eat it, too--at least if you want Google traffic in addition to subscriber traffic.
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More on newspapers:
The real reason newspapers are failing
Newspaper circulation plunges record amount
How cliché: Another billionaire tries to buy a newspaper