From Consumerism Commentary:
Southwest Air, which is the airline I consider when I feel like saving upwards of 50% off the price of a ticket, today introduced a new option for boarding before other people.
If you’ve never flown Southwest before, you may not know that they don’t assign seats like, well, every other airline I can think of. You get put in a group, and something between the honor system and common courtesy then decides exactly when you board, and subsequently, where you sit.
Southwest also offers “Business Select” and “A-List Customer” designations, but now the rest of us also have the opportunity, if we want to spend an extra $10, of boarding early.
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